The success of a project depends on having an effective process in place

We are passionate about our work and about teaching conceptual illustration and design for the transportation industry (utility, recreational and military vehicles) and related products (helmets and other accessories). We like to apply our knowledge to different types of products. We believe that “Everything that deserves to be made deserves to be made well.”

1. Preliminary research

  • Index of competitors and strategic positioning

  • Direct and indirect market trends and competition

  • Analysis of existing products and activity analysis in the field (observation of users and operators)

  • Analysis and portrayal of the typical buyer (lifestyle)
  • Historical visual analysis of the client company’s products (DNA history)

  • Creation of visual cues (features) unique to the client brand (DNA application)

  • Visual guide for style development in conjunction with engineering, marketing, and design objectives (product positioning and mood boards)

  • Proximity-based styling and design analysis (as per Scott Robertson’s theory (ACCD))

2. Preliminary layouts, ideation – human factors & ergonomics (HF&E)

3. 2D-3D renderings, vehicle architecture’s layout

4. Digitization (scan) 3D reference/benchmarking

5. CAD preliminary surfaces

6. Small-scale or full-size clay models

7. Clay model 3D scanning

8. Final “Class A” CAD surfaces

9. Graphic design, paint scheme

10. Follow-up

Quality

Fast service, quality, feasibility, experience, imagination, precision, attention to detail, on-time delivery, attention to client needs, access to private specialized documents on industrial design and transportation.

If needed, The Creative Unit, known for its passion for industrial design, can work with an extensive network of loyal partners who are all equally enthusiastic about their craft, who love creating, developing, and completing a project, and who value talent.

Processus de design- Design process process

What is industrial design ?

Industrial design

is a creative activity that aims to determine the formal properties of industrially produced objects. This includes external features (style), but primarily the structural and functional relationships that give an object a consistent unit, both from the manufacturer’s and the user’s point of view. (ICSID)

Industrial design

is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. The role of an industrial designer is to create and execute design solutions towards problems of form, usability, physical ergonomics, marketing, brand development and sales.  IDSA – Industrial Designers Society of America

Industrial design

is also a creative activity whose will is to establish the qualities multifaceted objects, processes, services and systems in life cycles complete. The design has to do with products, services and systems conceived with tools, organizations and logic contributed by the industrialization (not only in the case of serialized processes). International Council of Societies of Industrial Design (lCSlD)

THE CREATIVE UNIT inc. 2004-2024 / 20 YEARS OF INDUSTRIAL DESIGN AND TRANSPORTATION DESIGN / Martin Aubé, BDI, BA, ADIQ, IDSA, 36 years of industrial design and transportation design

“Between two products equal in price, function and quality, the one with the most attractive exterior will win.” Raymond Loewy

“What is worth doing, is worth doing well.” Nicolas Poussin

“The first quality of style is clarity.” Aristotle

“Fashion fades, only style remains.” Coco Chanel

“Talent is the ability to focus on one or another object and see something new, something that others do not see.” Leo Tolstoy

“Who thinks little is mistaken much.” Leonardo da Vinci

“Imagination rules the world.” Napoléon Bonaparte

“Discipline equals freedom.” Jocko Willink

“Beauty is only a simulacrum, youth is only a lure”. Gotlieb